Kampala, Central Region, Uganda
Zidi products are avcoado based. We make jam, salsa, ice cream and smoothies. Avocado during the high season are in plenty hence the supply exceeds demand. However alot of it goes to waste since they are high nutritional plants hence perish-ability is quick. The same cannot be said when the season is low when they are few and expensive. To address this we came up with the products all organic to ensure that there is constant supply of avocado in the market throughout the year. We are targeting middle sized families with a budget of at least 500 USD in monthly house shopping. Also heavy consumers of wheat and meat products are of interest to us due to they do not have healthy alternatives in eating hence avacodo brings a balance in nutrients entering the body.